It was payback time Wednesday, September 27th, for fans of superstar singer, D’banj, especially those who subscribe to his innovative digital talent hunt platform, Creative Reality Entertainment Arts Music, CREAM. Cash prizes ranging from N50, 000 to N1million were gifted lucky subscribers at the one year anniversary of CREAM held at the Renaissance Hotel, Ikeja, Lagos.
One of Nigeria’s most successful music stars of all time, D’banj said he conceived the CREAM idea because “I wanted a platform that can help find creative talent from anywhere in Africa and give them a fair chance of making their creative dreams come true, from the comfort of their homes.”
CREAM, thus, started with a mission to offer a veritable platform for uncut musical talents across the country to have their songs recorded and released, shoot musical videos for deserving up and comers and help unknowns secure collaboration with established acts. At the outset in September 2016, there were only a few hundreds of tentative subscribers on the platform.
By July 2017, D’banj sensationally revealed that the CREAM platform had grown into a staggering 2million subscriber base and is now worth an estimated $100million. While the first set of beneficiaries on the platform were Rayce, TK Swag, MKJ, Leke Benson and Legend Courage, the lives of many other subscribers have altered dramatically with cash prizes during the monthly draws.