Tennis giant, Roger Federer has been named world’s most marketable sports person in 2016. The Sports Marketing Power list was compiled by researchers at the London School of Marketing and they took into account sponsorship deals of athletes in the year 2016.

Speaking on why Federer claimed the top spot, Jacques de Cock, faculty member at London School of Marketing said:

“Despite Roger Federer’s slow year in terms of success in his sport, his successful endorsement deals show that personal characteristics can also be an important part of long-lasting sponsorships.”

The top 30 list

Rank Name Sport Earnings (in £ million)
1 Roger Federer Tennis 49.2
2 Lebron James Basketball 44.3
3 Phl Mickleson Golf 41
4 Tiger Woods Golf 36
5 Kevin Durant Basketball 29.5
6 Rory Mcilroy Golf 28.7
7 Novak Djokovic Tennis 27.9
8 Cristiano Ronaldo Football 26.2
8 Jordan Spieth Golf 26.2
8 Rafael Nadal Tennis 26.2
11 Lionel Messi Football 23
12 MS Dhoni Cricket 22.1
13 Kobe Bryant Basketball 20.5
14 Neymar Jr. Football 18.9
15 Kei Nishikori Tennis 16.4
15 Usain Bolt Athletics 16.4
15 Serena Williams Tennis 16.4
15 Maria Sharapova Tennis 16.4
19 Virat Kohli Cricket 14.8
20 James Harden Basketball 13.9
21 Peyton Manning American football 12.3
21 Andy Murray Tennis 12.3
23 Derrick Rose Basketball 11.5
24 Cam Newton American football 9.8
24 Floyd Mayweather Boxing 9.8
24 Dwayne Wade Basketball 9.8
24 Drew Brees American football 9.8
24 Steph Curry Basketball 9.8
29 Gareth Bale Football 9
29 Kyle Irving Baskettball

 

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