Leading music TV channel, TRACE Urban is teaming up with Industry Nite, a Lagos-based weekly entertainment event to bring quality experiences to music devotees via the popular we channel.

The partnership will see TRACE airing the weekly party in 2-3 minute long "Sneak Peek" Insider Clips on DSTV (channel 325) and 30 minutes on Galaxy TV, NTA 2.

To Matthew Ohio, CEO, El Carnaval and
Executive Producer, Industry Nite not only will the collaboration boost the well-attended event, it will also give up and coming artistes who perform at the event maximum exposure on the channel and more importantly globally.

Since its inception, Industry Nite has been
been graced by Nigeria's music heavyweights; M.I, 2 Face, eLDee, Lynxx, Ikechukwu, Wizkid, Banky and Asa, Don Jazzy, Jesse Jagz to mention a few.

"This collaboration enables us to share the industry scene buzz with music lovers
across Africa. We are proud to receive this stamp of credibility from a leading global
media brand, like TRACE. We have built a solid brand over the last 3 years and enjoy a loyal fan base of artists, managers, etc.

The "I-Niters" are like family; we share a
passion for creativity and expression. We are living proof that the youth of Nigeria
can create something great. Our industry is not only viable but a source of economic
growth, employment and empowerment. We want our young country people to know that you can build a career doing what you love." He added.