To revitalize its market, PepsiCo Inc. has decided to partner with Michael Jackson's estate in a campaign which will see the late pop singer's image appearing on its cans.

The 'Live for now' campaign which coincides with the 25th anniversary of MJ's 'Bad' platinum album will also afford consumers or fans of the deceased star to scan codes on the cans with their phones to download remixed tracks from "Bad."

It will first be launched in the United States and China before spreading to other countries.

In China, consumers will see a TV ad featuring Jackson's music, engage in contests that will let them win tickets to a Michael Jackson-inspired show and win leather jackets inspired by the singer's style.

Source: Yahoo